Archives: Glossary

What is Indexing in SEO?

Indexing is a fundamental concept in SEO that refers to the process by which search engines organize and store information from web pages in a

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What is an SSL Certificate? 

SSL (Secure Sockets Layer) is a standard security technology that establishes an encrypted link between a web server and a browser.  This encryption ensures that

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What is Holistic SEO? Definition

Holistic SEO refers to an all-encompassing approach to search engine optimization that focuses on optimizing every aspect of a website to improve its overall performance,

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What is Black Hat SEO?

Black Hat SEO refers to unethical and manipulative practices used to improve a website’s search engine ranking. These tactics violate search engine guidelines, particularly those

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What is TF-IDF in SEO?

How TF-IDF Works TF-IDF is calculated by multiplying two metrics Term Frequency (TF) and Inverse Document Frequency (IDF). Let’s break down each component Term Frequency

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