Paid ads stop the day you stop paying. Social gets attention from people who weren't looking. Search is the only channel where someone tells you exactly what they want, at the moment they want it, and you can be the answer. That's why search engine optimization in Kenya is the cheapest revenue in your business once it's working, and the most expensive thing to ignore while it isn't. The brands ranking above you today aren't paying for those clicks. They're compounding, and the gap widens every month. For a business already doing real numbers, the question isn't whether SEO works. It's how much revenue is walking to a competitor because your site isn't the one Google trusts.
Most people asking about SEO cost in Kenya have been quoted anywhere from twenty thousand to two hundred, which tells you the number alone means very little. What matters is what sits behind it.
Starting rate. Scoped to your site,your market, and what's holding it back.