Start with the business
Before recommending tactics, we want to understand what you sell, who buys it, how they make decisions and where the real opportunity is. The strategy should fit the business, not the other way around.
About OnMedia
A Search Marketing Agency helping ambitious businesses get found and chosen.
We help businesses become easier to discover, easier to understand and easier to buy from, then connect that visibility to the customers, sales and growth that actually matter.
OnMedia
Kenya
01
Search
Demand
Growth
Demand
Growth
Our purpose
Search should do more than make a business visible. It should help it grow.
We believe good marketing should stay close to the business result.
Being found matters, but visibility is not the finish line. What matters is what happens next: whether the right people understand the business, choose it, enquire, buy and come back.
That is why we think about Search as more than rankings and traffic. We care about the full journey from being discovered to becoming a customer.
Our job is to help businesses capture more of the demand already around them and turn more of that attention into customers, sales and revenue.
Our story
OnMedia started once, failed, and came back with a much clearer idea of what it should be.
The first version of OnMedia looked a lot like many young agencies. We wanted to do great marketing, so we tried to do almost everything.
What followed was not a straight line. The agency closed, Daniel went back into employment and contract work, and the years that followed made the direction much clearer.
2022
We started by trying to do everything.
OnMedia began with a broad ambition to do good marketing. That meant design, websites, writing, strategy and whatever else seemed useful. The ambition was real, but the focus was not.
THEN
The first version did not work.
OnMedia closed and Daniel returned to employment and contract work. That period became useful in a way the original plan had not been. It created the space to build deeper expertise and see more clearly what kind of agency was worth building.
7+ YEARS
Search became the thread running through the work.
Across more than seven years working in international markets, Daniel worked as an SEO content strategist and SEO specialist while also gaining experience across writing, design, web development and strategy. Search gradually became the discipline everything else kept connecting back to.
LATE 2025
It became time to build again.
Daniel left his role as an SEO specialist at a US agency with a much clearer idea of what OnMedia should become: not another agency trying to offer every marketing service, but a specialist agency built around Search and the commercial outcomes it can create.
JAN 2026
OnMedia started again, this time with focus.
The second version of OnMedia began as a Search Marketing Agency. We still bring experience in websites, content, development and creative work to the table, but those capabilities now support a much clearer purpose: helping businesses capture demand and turn it into growth.
From a client
“Can I give 10 stars? Daniel delivers value! He understands SEO extremely well and has been able to explain to me in simple language our loop holes and the strategy we need to implement. I cannot recommend him enough. He's professional, delivers on time and most importantly results...give him all your monies!”
Our approach
We prefer useful work over busy work.
There is always more marketing that could be done. That does not mean all of it deserves your time or budget.
We focus on the work that makes sense for the business, execute it properly and stay close to whether it is actually helping the business grow.
Do the work
A strategy deck is not the finished job. We get into the detail, build what is needed, fix what is getting in the way and turn good thinking into work that actually ships.
Stay close to revenue
Rankings, traffic and visibility matter, but only because of what they can eventually produce. We keep asking whether the work is creating better opportunities, more customers, more sales and stronger growth.
Meet the founder
Daniel's route into building OnMedia has shaped the kind of agency we are becoming.
Daniel Ndege has spent more than seven years working across Search, content strategy and SEO in international markets, with earlier experience across design, writing, web development and strategy.
That mix has shaped how OnMedia thinks about Search. A ranking problem is not always just an SEO problem. Sometimes the website, the offer, the content or the way the business communicates needs attention too.
Today, his focus is building OnMedia into a specialist Search Marketing Agency from Kenya that can compete globally while staying practical, commercially aware and close to the businesses we work with.
Daniel Ndege
Founder · OnMedia
Meet the rest of the teamOur values
A few things matter to us in how we work.
01
Care about the work
Whether it is a strategy, a page, a campaign or a small technical fix, we want to be proud of what we put into the world.
02
Make things clearer
Marketing can become complicated very quickly. We try to make the problem, priorities and what happens next easier to understand.
03
Stay curious
Search changes. Businesses change. Customers change. We keep asking questions, testing assumptions and learning rather than pretending we already know everything.
04
Take responsibility
If we are involved in the work, we should care about whether it gets done properly. We stay close to the detail and speak up when something needs attention.
Work with us
If you want Search to contribute more to the growth of your business, tell us what you are working on.
You do not need to arrive with a perfect brief. Tell us about the business, what you are trying to improve and where you think there might be an opportunity.
We can figure out the next step together.
Tell us what you’re working on