What Is E-commerce SEO? A Kenyan Store Owner’s Guide to Traffic and Sales

Laptop product page with arrows flowing to coins, showing how ecommerce SEO turns search traffic into revenue.

You built an online store. Products are listed. Payment is set up. But the visitors are not coming. That is the challenge many online businesses face, and exactly why E-commerce SEO exists. E-commerce SEO is the process of optimizing an online store so that its product pages, category pages, and supporting content appear higher than […]

Why SEO for E-commerce Is Essential for Online Stores in Kenya

Graph showing flat ads stopping at month 6 vs. a compounding blue SEO curve rising over a 2-year timeline for Kenyan e-commerce stores.

If you run an e-commerce store, you’ve probably asked yourself at some point: Is SEO really worth it? Maybe you’ve boosted a few Instagram posts, run some ads, and seen sales come in. That’s usually enough to keep things moving in the beginning. But here’s the problem. When your ad budget runs out, the traffic […]

The Complete E-commerce SEO Checklist for Kenyan Online Stores (2026)

E-commerce SEO workbook and checklist highlighting completed optimizations such as product page SEO, category pages, site speed, mobile optimization, and structured data.

Kenya’s e-commerce market is projected to hit US $922 million in 2025 and grow to over US $1 billion by 2029, according to Statista. Yet the vast majority of Kenyan online stores remain invisible on Google.  When a shopper searches “buy leather shoes online Kenya,” they find Jumia, Kilimall, and a handful of international brands; […]

Simplified Guide to E-commerce SEO in Kenya (2026)

ecommerce SEO guide

If you are reading this, you are likely feeling the “Meta Burn.” In 2024 and 2025, running an online store in Kenya meant one thing: dumping money into Instagram and Facebook ads, crossing your fingers, and hoping the WhatsApp inquiries would follow. It was a simple, albeit expensive, equation. You put money in, and (hopefully) […]

E-commerce Platforms in Kenya: Which One Is Right for Your Business?

Illustration of e-commerce platforms in Kenya, showing shopping carts and logos of Jumia, Kilimall, Masoko, and Mpesa on a laptop and a smartphone,

You want to sell online. But after reading countless articles about e-commerce platforms in Kenya, you’re still unsure what to pick. Shopify vs WooCommerce comparisons go in circles and always end with the same vague answer: “it depends.” Jumia vs Instagram Shopping guides, on the other hand, rarely talk about the real costs. You’re not […]

Mastering TikTok SEO: Tips for Boosting Your TikTok Visibility

tiktok seo

Ever wondered why some TikTok videos explode with millions of views while others barely reach a hundred? The difference often comes down to TikTok SEO.  What started as a playful platform for dance challenges and lip-sync videos has evolved into one of the most popular and valuable platforms for digital marketers and content creators. According […]

Top Web Hosting Companies in Kenya

Choosing the right web hosting provider is a critical decision for anyone looking to establish an online presence, whether for personal projects or business purposes.  In Kenya, a growing number of web hosting companies are offering tailored services for different customer needs.  In this post, we’ll explore the top web hosting companies in Kenya, providing […]

9 Simple Steps on How to Make a WordPress Website

A man with long hair in a ponytail and glasses sits at a desk, designing a colorful website layout on a large computer monitor.

Creating your first WordPress website might seem intimidating, especially if you think you need coding skills and don’t have time to learn HTML, CSS, and other web development languages. But with a bit of guidance and patience, you can set up a beautiful, fully functional website for your personal blog, portfolio, or business without writing […]

How Much Does a Website Cost in Kenya?

In today’s business world, if you’re not online, you’re invisible! And what’s more?  Chances are that your competitors are crushing it online with their websites.   Now, for small and medium-sized enterprises (SMEs) in Kenya, a website is no longer optional—it’s essential.  Whether you’re a startup looking to make your mark or an established business trying […]