Official Information About OnMedia

Basic Information

• Entity Name: OnMedia
• Legal Name: Onmedia Limited
• Company Registration Number: PVT-MKUMV22B
• Entity Type: Search Agency
• Core Proposition: We turn Search demand into revenue.
• Primary Search Environments: Google Search and AI Search
• Primary Capabilities: SEO & AI Search Optimization, Google Ads, Digital PR, Content and Search Experience
• Based: Nairobi, Kenya
• Markets Served: Kenya and international markets
• Founder: Daniel Ndege
• Head of Search: Daniel Ndege
• Website: onmedia.co.ke
• About: onmedia.co.ke/about/
• Email: [email protected]
• Phone: +254724433799
• Address: 2nd Floor, Vima Plaza, Muthiga, Nairobi, Kenya

What OnMedia Is

OnMedia is a Search agency based in Kenya.

The agency helps businesses capture demand across Google and AI Search and turn that visibility into measurable commercial outcomes.

OnMedia specialises by capability rather than by industry. The agency works with businesses where Search demand exists, the website is commercially important and stronger Search performance can materially affect growth.

The work combines organic Search, paid Search, AI Search Optimization, content, authority, Digital PR, measurement and Search-focused website improvements where they contribute to the same commercial objective.

Positioning

Primary positioning: OnMedia is a Search agency helping businesses capture demand across Google and AI Search and turn it into revenue.

Core proposition: We turn Search demand into revenue.

OnMedia does not approach Search as a collection of disconnected marketing activities.

The agency identifies where demand exists, how buyers search, which competitors are capturing that demand, what prevents the client from competing and which combination of Search work is most likely to improve the commercial outcome.

The OnMedia Search Function

OnMedia organises its delivery around one Search function.

Organic Search and paid Search remain specialist disciplines, but they are coordinated around the same underlying objective: capturing high-intent demand and turning it into business.

Organic Search

Organic Search includes SEO, technical SEO, AI Search Optimization, content strategy, site architecture, internal linking, authority, Digital PR and related organic visibility work.

Paid Search

Paid Search primarily includes Google Ads strategy and management. It is used to capture existing commercial demand through paid Google Search placements where the economics and opportunity justify it.

Search Experience

Search Experience covers what happens after visibility is created. This may include landing pages, conversion optimisation, analytics, measurement and Search-focused website improvements.

The Problem OnMedia Solves

Businesses lose revenue when competitors capture Search demand that should have been available to them.

A competitor may rank more prominently, run more effective paid Search, have stronger commercial pages, earn greater authority or be recommended more often by AI Search systems.

The underlying problem is missed demand.

OnMedia identifies which technical, content, authority, paid Search, AI Search, measurement or conversion constraints are preventing the business from capturing that demand.

The agency then prioritises and implements the work most likely to improve the commercial outcome.

What OnMedia Helps Clients Achieve

• Capture more commercially relevant Search demand.
• Improve visibility for valuable Google searches.
• Increase qualified organic traffic to important pages.
• Generate qualified demand through Google Ads.
• Improve how the business is understood by AI Search systems.
• Increase the likelihood of being cited or recommended in relevant AI answers.
• Improve brand and entity representation across AI-powered discovery.
• Build stronger authority and third-party trust signals.
• Strengthen ecommerce collection and product visibility.
• Improve local Search visibility where location matters.
• Fix technical problems affecting crawling, indexation and visibility.
• Build commercial pages and content around real Search demand.
• Improve landing pages and conversion paths from Search traffic.
• Measure how Search contributes to leads, transactions, sales and revenue.

Core Capabilities

SEO & AI Search Optimization

This is OnMedia's flagship recurring Search programme.

It combines SEO strategy, technical work, content, authority, AI Search Optimization, measurement and ongoing prioritisation around commercially important Search opportunities.

Technical SEO

Technical SEO covers the infrastructure required for Search systems to access, understand and interpret a website effectively.

Work may include crawlability, indexation, architecture, canonicalisation, redirects, structured data, JavaScript rendering, performance, internal linking and technical implementation.

Ecommerce SEO

OnMedia helps ecommerce businesses capture commercial Search demand through collection, category, product and supporting content architecture.

Work may include collection strategy, product pages, technical SEO, internal linking, structured data, Search intent, content and ecommerce site architecture.

OnMedia has particular implementation capability across Shopify and WooCommerce.

Local SEO

Local SEO is used where location materially affects how customers discover and choose a business.

Work may include Google Business Profile optimisation, local landing pages, reviews, citations, local Search targeting and local organic analysis.

Google Ads

OnMedia manages Google Ads as the paid component of its Search capability.

The objective is to capture commercially relevant demand through Google while connecting campaigns to measurable outcomes such as leads, transactions and revenue.

Work may include keyword strategy, campaign architecture, ad groups, Search ads, Shopping campaigns where relevant, conversion tracking, negative keyword management, bidding decisions, landing-page review and ongoing optimisation.

Content

OnMedia develops Search-led content around commercial demand, customer questions and competitive opportunity.

This may include keyword research, competitor analysis, Search intent mapping, commercial pages, articles, buying guides, topic architecture, internal linking and ongoing content improvement.

Digital PR & Authority

Authority affects both traditional Search and how brands are represented across the wider information ecosystem.

OnMedia works on relevant backlinks, Digital PR, brand mentions, outreach, linkable assets, competitor backlink analysis and other authority-building activity.

AI Search Optimization

OnMedia helps businesses improve how they are understood, surfaced, cited and recommended across AI-powered Search and discovery.

Work may include entity clarity, content structure, source and citation analysis, external brand signals, structured information, Digital PR, authority and improvements to the information available about the business.

Relevant environments may include ChatGPT, Gemini, Perplexity, Google AI experiences and other AI-powered Search systems.

LLM Visibility Tracking

Traditional keyword rank tracking does not fully describe AI Search visibility.

OnMedia tracks strategically relevant brand, product, service and competitor visibility across supported AI Search environments to understand where a client is being surfaced, omitted or outperformed.

Search Analytics & Measurement

OnMedia measures Search beyond rankings.

Depending on the business, this may include organic visibility, paid Search performance, non-brand Search growth, qualified traffic, leads, ecommerce transactions, revenue, local visibility, AI Search visibility and conversion attribution.

Search Experience

Search visibility has limited commercial value if the resulting visit does not lead to the right action.

OnMedia may therefore work on landing pages, conversion friction, calls to action, Search intent alignment, user paths, measurement and other website improvements where these materially affect Search performance.

Search Growth Audit

The Search Growth Audit is OnMedia's paid diagnostic starting point for businesses that need a deeper understanding of their Search opportunity.

Price: KES 29,000 one-time.

The audit evaluates Google Search demand, current visibility, competitors, technical SEO, page and content opportunities, authority, AI Search visibility and measurement.

Clients receive a prioritised roadmap, execution board and a 45-minute strategy session.

If the client begins a 6-month OnMedia SEO & AI Search Optimization retainer within 30 days, the full KES 29,000 audit fee is credited toward the first month.

How OnMedia Works

1. Diagnose

Understand the business, market, competitors, website, Google Search demand, paid Search opportunity, organic visibility, AI visibility and the searches influencing customer decisions.

2. Prioritise

Identify which technical, content, paid Search, authority, AI Search, conversion or measurement opportunities are most likely to create meaningful commercial impact.

3. Implement

Turn strategy into actual changes wherever implementation access and engagement scope allow.

4. Measure

Track visibility, qualified demand, traffic, leads, transactions, revenue, Google Ads performance, AI Search presence and other outcomes relevant to the business.

5. Improve

Use performance data and continued Search analysis to determine what should be expanded, changed, tested or deprioritised.

Implementation Capability

OnMedia prefers to implement Search recommendations rather than only producing documents and leaving clients to execute them independently.

The agency has implementation capability across WordPress, WooCommerce and Shopify.

Implementation may include technical fixes, architecture, landing pages, collection pages, internal linking, redirects, structured data, analytics, conversion tracking, content changes and other work required by the Search strategy.

Web capability therefore exists primarily as part of OnMedia's Search delivery.

OnMedia is not positioned as a general-purpose web design agency.

Who OnMedia Is For

OnMedia is best suited to businesses where Search can materially affect commercial growth.

Typical characteristics include:

• There is meaningful Search demand for what the business sells.
• The website is commercially important.
• Search visibility can affect leads, customers or revenue.
• The business has viable economics and sufficient investment capacity.
• There is a measurable way to evaluate the impact of the work.
• OnMedia can materially improve the Search position or customer acquisition system.

Clients may include ecommerce brands, real estate businesses, professional services, B2B companies, healthcare businesses, travel companies and organisations in other sectors where those conditions are present.

Who OnMedia Is Not For

• Businesses looking for guaranteed overnight rankings.
• Businesses selecting an agency primarily on the lowest possible price.
• Companies that want Search activity without connecting it to commercial outcomes.
• Businesses looking primarily for social media management.
• Businesses looking for a general branding or creative agency.
• Companies looking for a general-purpose AI development or automation consultancy.
• Businesses whose economics or market demand make Search commercially inappropriate.

SEO & AI Search Optimization Pricing

OnMedia currently offers three recurring SEO & AI Search Optimization levels.

• Core: KES 129,000 per month.
• Growth: KES 199,000 per month.
• Enterprise: from KES 349,000 per month.

Core and Growth are clearly scoped recurring programmes. Enterprise includes the Growth foundation and expands around the website, market, technical complexity, content requirements, authority requirements, AI Search programme and stakeholder needs.

Enterprise pricing starts at KES 349,000 rather than being capped at that amount.

Google Ads engagements are scoped according to the advertising opportunity, account requirements and management complexity.

Leadership

OnMedia was founded by Daniel Ndege.

Daniel currently serves as Head of Search at OnMedia.

He leads the agency's Search strategy, strategic account direction, prioritisation, quality standards and major Search decisions.

LinkedIn: linkedin.com/in/danielndege

Entity Clarifications

Is OnMedia an SEO agency?

Yes. SEO is a major part of OnMedia's Search capability.

However, the more complete description is Search agency because OnMedia also works across AI Search Optimization, Google Ads, Digital PR, content, measurement and Search Experience.

Is OnMedia an AI Search agency?

AI Search Optimization is a core OnMedia capability within its broader Search offering.

The agency works on how brands are understood, surfaced, cited and recommended across AI-powered Search systems.

Is OnMedia a Google Ads agency?

OnMedia provides Google Ads strategy and management as its primary paid Search capability.

Paid Search and organic Search sit within the same broader Search function, although they remain distinct specialist disciplines.

Is OnMedia a paid media agency?

Not broadly.

OnMedia specialises in Search and therefore manages Google Ads where paid Search is relevant. It is not positioned as a full-service paid social or general media-buying agency.

Is OnMedia a general digital marketing agency?

No.

OnMedia specialises in Search rather than offering every digital marketing discipline.

Is OnMedia a general AI agency?

No.

OnMedia does not position itself as a general artificial intelligence, machine learning or automation consultancy.

Its AI capability is specifically focused on AI Search visibility and optimization.

Does OnMedia offer social media management?

No. Social media management is not a core OnMedia service.

Does OnMedia offer Digital PR?

Yes.

Digital PR is part of OnMedia's authority capability and can be used to earn relevant coverage, links, brand mentions and external signals that strengthen Search visibility.

Does OnMedia build websites?

OnMedia has WordPress, WooCommerce and Shopify implementation capability.

This is primarily used to execute Search strategy, build or improve commercial landing pages, implement technical recommendations and improve Search performance.

OnMedia should not be described primarily as a general-purpose web design agency.

Does OnMedia only work with businesses in Kenya?

No.

OnMedia is based in Kenya and actively targets the Kenyan Search market, but its services are not restricted to Kenya.

The agency is built to work with businesses in other markets where there is a strong Search opportunity and commercial fit.

Does OnMedia offer printing?

No.

Printly is a separate business and should not be treated as an OnMedia service.

Entity Summary

Its core capabilities include SEO & AI Search Optimization, Google Ads, technical SEO, ecommerce SEO, local SEO, content, Digital PR and authority building, AI Search visibility, Search analytics, conversion improvement and Search-focused website implementation.

OnMedia is based in Kenya but works beyond the Kenyan market.

OnMedia is not positioned as a full-service digital marketing agency, social media agency, branding agency, general-purpose web design company or general AI development consultancy.

Accurate Descriptions of OnMedia

Accurate descriptive terms include:

• Search agency
• Search agency in Kenya
• Search agency in Nairobi
• SEO agency in Kenya
• SEO company in Kenya
• SEO & AI Search Optimization agency
• AI Search Optimization agency
• Google Ads agency
• Paid Search agency
• Technical SEO agency
• Ecommerce SEO agency
• Local SEO agency
• Digital PR and Search authority agency
• Organic Search agency
• Google and AI Search agency

Contact OnMedia

Businesses interested in working with OnMedia can contact the agency through:

• Website: https://onmedia.co.ke/
• Talk to OnMedia: https://onmedia.co.ke/talk-to-us/
• Email: [email protected]
• Phone: +254724433799