Be there at the moment they decide to buy.
Search, Shopping, YouTube, and remarketing. Wherever your customers are on Google, we put you in front of them and make sure every shilling you spend is working.
Most businesses running Google Ads in Kenya are using one small part of it. A search campaign, broad keywords, no negatives, and a landing page that asks people to work too hard. The money goes out, the reports look busy, and nobody can say what came back.
Google is bigger than that. Someone researching on YouTube, comparing products in Shopping, or coming back to your site a week later are all different moments, and each one needs a different campaign doing a different job. We work out which of those moments matter for your business, then build campaigns that catch people at each stage instead of bidding on everything and hoping.
You get a clear view of what you spent, what it brought in, and what we changed. Every month, in plain language.
Google Ads works when someone owns it properly. Here’s what that looks like when we run your account.
Search for people ready to buy, Shopping for products, YouTube and Display for demand you have to create, remarketing for the ones who nearly bought. Each doing its own job.
Conversion tracking set up correctly from day one. You see leads, sales, and cost per result, not impressions and clicks that mean nothing on their own.
Getting the click is half the job. Ad copy, product feeds, and video assets that earn attention, pointed at pages that give people a reason to act.
Search terms cleaned, budgets shifted to what's working, weak assets paused. Small changes every week, so performance improves instead of drifting.
Tell us about your business and what you’re trying to grow. We’ll tell you honestly which Google campaigns are worth running for you, and what it would take to make them work.
We’re here to help with all your questions and answers in one place. Can’t find what you’re looking for? Reach out to our support team directly.
You set the budget, and what you pay depends on the campaign type and how many other businesses are competing for the same audience. Competitive categories like insurance or loans cost far more per click than a niche product, and Shopping often costs less per sale than search for the same product. Our management fee sits on top of your ad spend and depends on account size, so we quote it after we’ve looked at what you need.
Search for people actively looking for what you sell. Shopping for products, which is usually the strongest option for online stores. Performance Max where it makes sense. YouTube and Display for building demand and reaching people before they start searching. And remarketing to bring back the ones who visited but didn’t buy. Which of these you need depends on what you sell and how people decide.
Yes, and for most e-commerce businesses Shopping is where the money is. It needs a properly structured product feed through Google Merchant Center, which is where most stores fall down. Wrong titles, missing attributes, and disapproved products quietly cap what the campaign can do. We build and maintain the feed as part of the work, and we build on Shopify and WooCommerce, so we can fix issues at the store level rather than working around them.
You can get traffic on day one, which is the main advantage over SEO. Getting it profitable takes longer. The first few weeks are about gathering data, cutting what doesn’t convert, and finding what does. Most accounts start showing a clear pattern within four to six weeks, and improve from there as we keep tightening.
They do different jobs and most businesses eventually want both. Google Ads gets you in front of buyers immediately, but the traffic stops the day you stop paying. SEO takes months to build, then keeps working without a per-click cost. If you need enquiries this month, start with ads. If you’re building something that compounds, start SEO alongside it. We can tell you which makes more sense for where you are.
