Foremen Shoes Appoints OnMedia as SEO & Google Ads Agency
Foremen Shoes, the premier Kenyan fashion brand built for men who want shoes worth keeping, has appointed OnMedia as its search growth partner to anchor its next phase of scaling through SEO services and search ads. To prepare for this aggressive expansion, our partnership began with a complete digital overhaul: rebuilding and migrating the Foremen […]
Influencer Marketing in Kenya For Founders Who Don’t Want to Waste Money
An influencer with 50,000 followers just quoted you KES 30,000 for one post. Your competitor paid a TikToker KES 15,000 last month and claims they got 50 orders. Another founder spent KES 100,000 on influencers and saw nothing. So what is the truth? Influencer marketing in Kenya works brilliantly for some businesses and is a […]
Affiliate Marketing in Kenya: How to Use It to Grow Your Business
Most of what you will read about affiliate marketing in Kenya is written for one person: the content creator who wants to earn commissions by promoting other people’s products. That is a valid goal. But it is not the only way to use affiliate marketing. If you are a founder with a product or service […]
Proximity in Design: How Space Between Elements Tells the Story
Proximity is not about decoration. It is about meaning. How close or far apart elements sit tells the viewer what belongs together and what does not.
Lines in Graphic Design: The Most Underestimated Element in a Designer’s Toolkit
Lines do more than divide space. They create mood, direct attention, and give a design its structural logic. Here is how to use them with intention.
Balance in Graphic Design: What It Is and Why Every Composition Depends on It
Balance is what makes a design feel settled or unsettled before the viewer can explain why. Here is what it means, the types that matter, and how to use them.
What Is a Graphic Design Brief and How Do You Write One That Actually Works?
A weak design brief is where most projects go wrong before they even begin. Here is what to include, what to avoid, and how to give a designer exactly what they need.
Function in Graphic Design: Why a Beautiful Design That Does Not Work Is Not a Good Design
Aesthetics get the attention. Function earns the result. Here is what function means in graphic design and how to make sure your work does both.
Contrast in Design: What It Is and How to Use It Well
Contrast is what stops a design from being forgettable. Here is what it means, the types that matter most, and how to apply it without making your layout feel chaotic.
What Is Alignment in Graphic Design and Why Does It Matter?
Alignment is the design principle that separates polished from amateurish. Here is what it is, why it matters, and how to use it well.