Stop letting your portfolio
burn capital on rented traffic.

We partner with African VCs, incubators, and PE firms to build permanent organic search architectures for their portfolio companies. Lower your blended CAC, protect runways, and build sustainable growth moats.

Schedule a Strategy Call

The Ad-Spend Trap

Growth capital should not be wasted on temporary ads.

The biggest threat to a scaling startup is an over-reliance on paid acquisition. If a founder's revenue drops the exact second they pause their Meta or Google ad spend, they do not have a sustainable business model. They have a dependency.

Organic search is different. It compounds over time. By ranking for high-intent keywords, startups can consistently acquire customers for free, dramatically lowering their overall acquisition costs.

The OnMedia Thesis

We build infrastructure, not campaigns.

We do not do fluffy PR or vanity metrics. We are a technical brand growth partner. We go under the hood of your portfolio companies, fix their technical leaks, reverse-engineer their competitors' keywords, and capture buyers who are actively searching for their exact product.

The Impact

Aligning founder growth with fund economics.

For Venture Capital & PE

Higher Multiples & De-risked Portfolios

Capital Efficiency: Investment goes toward building product and operations, not subsidizing expensive ad auctions.
Extended Runway: Lowering blended CAC means companies survive funding winters much longer.
Better Exit Valuations: Acquirers pay premiums for companies that own their distribution channels rather than renting them.

For African Startups

Sustainable Growth & Margins

Margin Protection: Break free from the rising costs of paid advertising that constantly eat into your profits.
Local Dominance: Capture hyper-local and Pan-African search intent before global competitors do.
Permanent Moats: Build a 24/7 organic revenue engine that does not shut off when the marketing budget dries up.

The Partnership

How the portfolio program works.

We act as an extension of your growth and platform teams. Our partnership model is designed to give your founders immediate clarity and zero-friction execution.

Priority Diagnostics

Every company in your portfolio gets priority access to our Search Blueprint. A full technical, keyword, and AI-search diagnostic delivered in 48 hours to show them exactly where revenue is leaking.

Exclusive Retainer Rates

Startups introduced through your fund bypass our standard public waitlist and receive discounted pricing on our search and technical execution retainers.

Founder Workshops

We provide exclusive, closed-door Masterclasses for your founders on how to architect their platforms for organic search, stop renting traffic, and dominate AI platforms like Perplexity and ChatGPT.

Next Steps

Let's evaluate your portfolio.

01 / Alignment

The Call

We jump on a call to understand your fund's thesis, the current growth bottlenecks across your portfolio, and identify 1 to 2 companies that are bleeding the most organic revenue.

02 / Diagnostic

The Pilot Audit

We pull a complimentary deep-dive Search Blueprint diagnostic for one of your portfolio companies to prove our methodology. We will show you exactly how much traffic they are losing.

03 / Execution

Rollout

We finalize the partnership terms and open a dedicated onboarding channel for your founders to request diagnostics or start execution retainers.

Start Here

Your portfolio's competitors already know what you are about to find out.

Build permanent organic moats so your startups do not have to waste growth capital on rented traffic.