A live 12-week programme for marketers who want to help businesses get found on Google and recommended by AI tools like ChatGPT. You learn on a real website with a small pod, then get four weeks of mentorship.
30% off for the first 3 learners to pay in full. How it works
Led by Daniel Ndege, Head of Search at OnMedia, with two guest tutors. Read our Google reviews
You already work in marketing and want search to become something you can deliver with confidence.
You are comfortable with websites, data or ads, but SEO and AI search have never properly clicked.
You are starting out and ready to put in the hours. The foundations pre-work gets you ready for week one.
It is not the right fit if you want a certificate without doing the practical work, or if you cannot set aside 6 to 8 hours a week for the 12 weeks.
Every skill is taught for Google and for AI tools, because that is where people look for businesses now.
Work out how visible a business is on Google and in AI answers, what is holding it back and what to fix first.
Research the searches and AI prompts that bring in customers, and see who is winning them today.
Map content and site structure to how people search and how the business makes money.
Improve pages so Google ranks them, and AI tools can understand them, trust them and quote them accurately.
Find and fix the issues that stop Google and AI crawlers from reading a website properly.
Help businesses show up on Google Maps and when someone asks AI for the best option nearby.
Earn the links, mentions and citations that make Google and AI tools trust a business.
Every unit looks at the same problem in Google and in AI answers, so you learn how the two connect and where they differ.
SEO is still the foundation. Most of what helps a business show up in AI answers starts with a website Google can find, understand and trust.
When someone asks an AI tool who to buy from, it names only a few businesses. You learn how those few are chosen and what makes a business one of them.
Plan for 6 to 8 hours a week. The live session is where you get unstuck, but most of the learning happens when you and your pod do the work.
Cohort II has 21 places, split into 7 pods. Your pod does each week's work together, gets feedback together and keeps each other going when work gets busy.
21 learners · 7 pods · 3 in each
Small groups mean every pod's work gets looked at properly.
You see how two other people approach the same problem.
Your pod keeps meeting every week during the mentorship month.
Each pod works on one real website for the whole programme. You measure where it stands, find the opportunities and fix what is holding it back, the same way you would for a paying client. By week 12 you have a before and after you can show.
The same nine prompts, checked in ChatGPT, Gemini and Perplexity.
Each unit covers the topic in Google and in AI answers, and ends with work you produce on your pod's website. Open any unit to see what is covered.
How websites work, the basics of HTML, and setting up Google Search Console and Google Analytics 4. If you are new to this, it gets you ready for week one. If you already know it, a quick skim is enough.
How Google crawls, indexes and ranks pages, and setting up the measurement you will use for the rest of the programme.
How ChatGPT, Gemini, Perplexity and Google's AI Overviews find sources, put an answer together and decide which businesses to mention.
Keyword research, search intent, and working out which searches are worth going after commercially.
How people ask AI tools for recommendations, how one question turns into many searches behind the scenes, and building a set of prompts to track.
Planning content and site structure around demand, then improving pages so they deserve to rank.
Writing and structuring pages so AI tools can understand them, trust them and quote them accurately.
No new material this week. Pods finish outstanding work, and each pod walks through its progress in the live session.
Crawling, indexing, canonicals, redirects, structured data and the page experience basics that actually matter.
Whether AI crawlers can reach and read a website, and using structured data to make it clear who the business is.
Google Business Profile, reviews, local relevance, links and digital PR.
How AI decides which businesses to recommend, keeping a brand consistent across the web, and getting into the sources AI tools cite.
Each pod presents its website's before and after as if to a client. Then we cover scoping, pricing, proposals and reporting, so you can sell the work with confidence.
Working with online stores? An optional recorded lesson covers ecommerce search.
Your pod meets Daniel every week to talk through real work with clients, employers or your own business.
One session with Daniel during the month, focused on your goals and what you want to do next.
Mentorship runs from Monday 5 April to Sunday 2 May, once your balance is paid by Friday 19 February.
The goal is not to memorise software. You learn when to use each tool, which evidence to trust and how to turn data into a decision.
Ahrefs
Screaming Frog
Week 12 and the mentorship month focus on turning your skills into income, whether that means clients, a better role or a new job.
Scope a project, price it fairly and present it in a way a business owner understands.
Bring SEO and AI search into your current role and become the person your team relies on for it.
Show employers real work you have done, so you are not relying on a certificate alone.
By week 12, your work should look much closer to a professional delivery folder than a folder of course notes.
Lead tutor
I teach SEO and AI search the way I practise them. We start with what the business needs, look at the evidence and decide what is actually worth changing.
You learn on live websites, with imperfect data and real competition, because that is where the skill is built. I lead the live sessions, review pod work and run the mentorship month.
Connect on LinkedIn“The lessons are highly interactive and hands-on. Daniel takes time to explain the reasoning behind things rather than giving quick answers. I now feel way more confident about approaching SEO systematically.”
“Every session was packed with practical examples, live walkthroughs, and insights from real projects. It helped me develop the confidence to think through SEO problems on my own.”
“Daniel simplifies complex concepts, explains things patiently, and uses real Kenyan websites to show how things work in practice. I now feel comfortable pitching clients and confident I can deliver measurable value.”
There are no separate packages, add-ons or upgrade tiers.
KES 39,000
USD 350 if you are paying from outside Kenya
Covers 12 weeks of training and 4 weeks of mentorship.
You need to have paid 70% of the fee by Friday 8 January to start.
The first 3 learners to pay in full pay KES 27,300 (USD 245) for the whole programme. The full amount must be paid by Friday 8 January 2027, and this offer cannot be split into instalments.
3 of 3 places left21 places, in 7 pods of 3.
We can send a formal invoice and documents for finance or HR approval. Email [email protected].
Please read this first, so you know exactly what you are signing up for.
Applications close on Friday 8 January 2027 at 11:59 pm EAT. Apply early, because we review every application before sharing payment details.
Start your application Takes about five minutes and opens in a new tab.The application form will appear here on the day applications open.
Thank you for your interest. The next cohort will be announced on this page.
Questions before you apply? Ask us on WhatsApp.
Applications for Cohort II close on Friday 8 January 2027. There are 21 places.
Applications for Cohort II open on Saturday 31 October 2026.
Applications for Cohort II are closed. The next cohort will be announced on this page.
Apply for Cohort II