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Search Mastery • COHORT II • 6 OCTOBER 2026

Master SEO & AI Search by doing the work.

A live 12-week programme where you learn to diagnose, implement and measure search work across real websites, real client situations and real business problems.

Apply for Cohort II See what you'll learn
12 weeks • 20 learners max • 6 to 8 hours/week • Live online • Join from anywhere
What you'll learn

Build the full search skillset, not one narrow piece of it.

Search Mastery is built to help you understand how the parts connect, then make sound decisions when the website, market or client changes.

SEO Strategy & Prioritisation

Diagnose what is actually limiting growth, identify the opportunity and decide what deserves attention first.

Keyword & Competitive Research

Find commercially useful search demand and reverse-engineer how competitors are capturing it.

Content Strategy & Search Intent

Turn search demand into useful pages, topic structures and content decisions instead of publishing for volume.

On-Page SEO

Improve pages using intent, entities, relevance, information quality and measurable search opportunities.

Site Architecture & Internal Linking

Build structures that help people and search engines understand what matters, how pages relate and where authority should flow.

Technical SEO

Diagnose crawling, rendering, indexation, canonicals, redirects, structured data and performance issues.

Ecommerce SEO

Work with collections, categories, products, internal linking and commercial search architecture for online stores.

Local SEO & GBP

Improve location-driven visibility using Google Business Profile, local pages, reviews, citations and local search signals.

Digital PR & Authority

Analyse backlink profiles, identify authority gaps and build relevant links, mentions and digital PR opportunities.

AI Search & GEO

Understand retrieval, query fan-out, entities, citations and what helps brands become visible and recommended in AI answers.

SEO Analytics & Measurement

Use Search Console, GA4 and reporting systems to explain what changed, why it changed and what it produced.

SEO Automation & AI Workflows

Automate repetitive SEO work while keeping strategy, quality control and judgement firmly human.

Real-world experience

Learn on real websites. Solve real search problems.

Search Mastery is not built around fictional case studies or tidy tutorial examples. The programme uses real websites, real datasets and actual search problems so you learn how the work behaves outside a classroom.

Selected assignments will be drawn from live client work and real business scenarios, with confidential information removed where necessary. You will see how recommendations are made when the outcome actually matters.

The goal is to graduate having already done the kind of work a client or employer would expect you to handle.
  • Run technical SEO diagnostics on real websites.
  • Work with real search and analytics data.
  • Analyse actual competitors and backlink profiles.
  • Build recommendations around real commercial objectives.
  • Review local and ecommerce search problems.
  • Present your thinking as if the client were paying you.
Every week

Learn something. Do something. Produce something.

The programme is designed around execution and feedback, not passive watching.

01

Learn

Understand the framework, principle or diagnostic method behind the week's work.

02

See

Watch it applied to a real website, dataset or client problem.

03

Do

Complete practical work yourself rather than copying the trainer's answer.

04

Review

Get feedback on your reasoning, prioritisation and execution.

05

Produce

Finish the module with something useful enough to keep, show or use.

Tools you'll work with

Learn the tools professionals actually use.

The goal is not to memorise software. You will learn when to use each tool, what evidence to trust and how to turn data into a decision.

GSC
Google Search Console
GA4
Google Analytics 4
GTM
Google Tag Manager
LS
Looker Studio
A
Ahrefs
SF
Screaming Frog
PSI
PageSpeed Insights
GBP
Google Business Profile
AI
ChatGPT
C
Claude
G
Gemini
P
Perplexity
M
Make
GS
Google Sheets
W
WordPress
S
Shopify
The 12-week programme

Every module ends with a practical output.

Open any week to see what we cover and what you are expected to produce.

01 How Search Actually Works

Understand crawling, rendering, indexing and ranking, then set up the core measurement and diagnostic environment you will use throughout the programme.

You produce A first crawl, search baseline and diagnostic of a real website.
02 Keyword Research & Competitive Intelligence

Find what people actually search for, separate useful demand from vanity volume and read competitor strategy through rankings, pages and site structure.

You produce A prioritised keyword opportunity set and competitor teardown.
03 Content Strategy & Site Architecture

Map search demand to the right pages, identify content gaps and build a structure around how users search and how the business makes money.

You produce A search-led content and site architecture plan.
04 On-Page SEO & Internal Linking

Judge whether a page deserves to rank, identify what is missing and strengthen relevance, entities, internal links and page-level search signals.

You produce A client-ready page audit and internal linking plan.
05 Technical SEO I

Work through crawling, indexation, canonicals, redirects, duplicate content, orphan pages and common technical SEO failure points.

You produce A technical issue register prioritised by severity, impact and effort.
06 Technical SEO II

Go deeper into rendering, Core Web Vitals, structured data, templates, debugging and how to decide whether a technical warning is actually worth fixing.

You produce A validated technical implementation on a live or training environment.
07 AI Search & GEO

Understand retrieval, query fan-out, candidate sets, entity signals, extractability, citations and how AI systems evaluate sources before generating an answer.

You produce An AI visibility analysis and AI Search optimisation brief.
08 Local SEO & Google Business Profile

Work through Google Business Profile, reviews, local relevance, citations, location pages and how local search differs from broader organic SEO.

You produce A local search audit and prioritised growth plan.
09 Ecommerce SEO

Understand category and collection architecture, product pages, faceted navigation, structured data and how commercial search demand moves through an online store.

You produce An ecommerce search architecture and optimisation plan.
10 Digital PR, Links & Authority

Analyse backlink profiles, evaluate link quality, identify authority gaps and build outreach, digital PR and link acquisition strategies that make commercial sense.

You produce A backlink analysis and authority-building campaign plan.
11 SEO Automation & AI Workflows

Build practical workflows for research, reporting, data processing, content operations and recurring SEO tasks using automation and AI without outsourcing professional judgement.

You produce A working SEO automation you can continue using after the programme.
12 Analytics, Reporting & Getting Paid

Bring the work together using Search Console, GA4 and reporting frameworks, then learn how to scope, price, present and sell SEO and AI Search work professionally.

You produce A reporting framework, portfolio-ready case work and a client-ready commercial offer.
Built for where search is going

Modern search work requires more than traditional SEO.

AI Search and automation are treated as working disciplines, not bonus lessons added to make the curriculum sound current.

Core module 01

AI Search & GEO

Learn how discovery changes when buyers use AI-generated answers to research products, services and brands.

  • Retrieval triggers and query fan-out
  • Candidate sets and the shortlist problem
  • Entity clarity and brand representation
  • Citations, mentions and source authority
  • Content extractability and verification
  • AI Search visibility measurement
You produce An AI visibility analysis and optimisation brief.
Guest specialist 02

SEO Automation & AI Workflows

Build systems that remove repetitive SEO work while keeping strategy, judgement and quality control human.

  • Keyword and data processing workflows
  • Search Console reporting workflows
  • Content inventory and research automation
  • Internal linking opportunity workflows
  • Recurring client reporting inputs
  • AI-assisted research with human QA
You produce A working SEO automation you can continue using.
What you'll graduate with

Work you can show. Systems you can reuse.

By week 12, your work should look much closer to a professional delivery folder than a folder of course notes.

01

Strategy & Research

  • A complete SEO diagnostic
  • A keyword opportunity model
  • A competitor analysis
  • A search-led content architecture
02

Technical & Implementation

  • A client-ready on-page audit
  • An internal linking plan
  • A prioritised technical SEO audit
  • A structured data implementation
03

AI, Local & Authority

  • An AI Search visibility analysis
  • A local SEO audit
  • An ecommerce SEO analysis
  • A backlink and authority analysis
  • A working SEO automation
04

Client-Ready Assets

  • An SEO reporting framework
  • A portfolio of practical work
  • A proposal and pricing framework
  • Module reference guides
  • Session recordings
  • Search Mastery alumni access
The real outcome Open an unfamiliar website, figure out what is holding it back, decide what matters first and confidently explain what should happen next.
Your trainers

Learn from practitioners doing the work.

Daniel Ndege

Daniel Ndege

Founder, OnMedia · SEO & AI Search Consultant · Lead Trainer

Connect on LinkedIn

I teach SEO the same way I practise it: start with the business question, inspect the evidence and decide what is actually worth changing.

Client work means dealing with live websites, imperfect data, technical constraints, competition and the pressure to produce commercial value. That is the environment I want you learning in.

Guest specialist

SEO Automation & AI Workflows

This module will be led by a specialist practitioner focused on building practical automation systems for modern SEO teams.

The objective is not to show you a collection of prompts. You will build an actual workflow and understand where automation helps, where it fails and where human review remains essential.

From Cohort I

What previous learners say.

★★★★★

“The lessons are highly interactive and hands-on. Daniel takes time to explain the reasoning behind things rather than giving quick answers. I now feel way more confident about approaching SEO systematically.”

Abbott Gitonga
Cohort I learner
★★★★★

“Every session was packed with practical examples, live walkthroughs, and insights from real projects. It helped me develop the confidence to think through SEO problems on my own.”

Elijah
Cohort I learner
★★★★★

“Daniel simplifies complex concepts, explains things patiently, and uses real Kenyan websites to show how things work in practice. I now feel comfortable pitching clients and confident I can deliver measurable value.”

Elizabeth Wambui
Cohort I learner
Read reviews on Google
Tuition

One programme. One clear price.

Everything in Search Mastery is included in one tuition fee.

Full programme tuition

KES 29,000

USD 290 for international learners

Your tuition covers the complete 12-week programme. There are no separate module packages or upgrade tiers.

You can spread the payment.

You do not need to pay the full tuition before classes begin.

01
Secure your seat KES 9,000
02
Remaining balance KES 20,000
03
Balance deadline Within the first seven weeks

Everything your seat includes

12 weeks of live training
Weekly practical assignments
Direct feedback and coaching
Real-world client exercises
SEO & AI Search curriculum
SEO Automation module
Templates and frameworks
Portfolio development
Commercialisation support
Session recordings
Reference guides
Alumni access
Cohort II starts 6 OCTOBER 2026.

Admission is capped at 20 learners.

Apply for Cohort II
Enrolling a team or using employer sponsorship?

Formal invoicing and employer documentation are available.

Team enrolment
Questions

Frequently asked questions.

Do I need prior SEO experience?
You do not need formal SEO experience, but you should have a basic understanding of digital marketing and be comfortable learning through practical work.
Can I join from outside Kenya?
Yes. Search Mastery is delivered live online and is open internationally. Tuition is KES 29,000 or USD 290.
How much time should I plan for each week?
Plan for approximately 6 to 8 hours per week across live sessions, practical assignments, implementation and review.
What if I miss a live session?
Sessions are recorded. Live attendance is still strongly encouraged because the programme relies heavily on discussion, review and working through real problems together.
Will I work on real client projects?
Yes. The programme uses real websites, datasets and selected client scenarios. Sensitive information may be removed where necessary, but the problems, constraints and decisions are drawn from real-world work.
Which tools will I learn?
The programme works with Google Search Console, GA4, Google Tag Manager, Looker Studio, Ahrefs, Screaming Frog, PageSpeed Insights, Google Business Profile, ChatGPT, Claude, Gemini, Perplexity, Make, Google Sheets, WordPress and Shopify.
Is there a payment plan?
For KES payments, you can secure your seat with KES 9,000 and pay the remaining KES 20,000 within the first seven weeks of the programme.
Can my employer pay for the programme?
Yes. Employer-sponsored enrolment is supported, including formal invoicing and documentation for finance or HR approval.
Will Search Mastery help me find clients or work?
Search Mastery does not guarantee a job or client. It helps you build practical capability, a portfolio, pricing and proposal frameworks, and the confidence to present and sell the work professionally.
Is this mainly SEO or AI Search?
Both. SEO remains foundational, while AI Search and GEO are taught as core parts of how modern search and discovery now work.

Twelve weeks from now, you should be able to look at a website and know what to do next.

Cohort II starts 6 OCTOBER 2026. Only 20 learners will be admitted.

View tuition & apply