14 weeks. Live sessions. Real websites. Walk out with a portfolio, a strategy, and the one skill your competitors are still outsourcing.
Secure Your SpotBuilt for working marketers. Not a beginner course.
Who this is for
You run brand, content, and social but SEO is still "someone else's job." You want to own the channel that compounds.
You're pitching content work at KES 15K a pop. With search skills, you pitch retainers at KES 40K+ and build recurring revenue.
You've been handed SEO tasks with zero training. You need the foundations and the confidence to run audits and strategies solo.
The problem
Google is showing AI answers above organic results. Your traffic is getting eaten by machines that summarise your content without linking to it. The marketers who learn to optimise for both traditional search and generative engines will own the next decade. Everyone else will wonder where their traffic went.
What you'll learn
Every module ends with something you can show a client or employer. Not a quiz score. A deliverable.
Find what your audience is actually searching for and build content strategies around demand, not guesswork.
Fix the issues killing your rankings. Structure pages so search engines and humans both get what they need.
Build authority with outreach frameworks built for how business actually works in East Africa.
Show up when people ask ChatGPT, Perplexity, and Google AI Overviews for recommendations. The frontier most marketers are ignoring.
Use GA4, Search Console, and SEO tools to show clients and employers exactly what moved and why.
Leave with a portfolio, a proposal template, and the confidence to charge for what you can now deliver.
40% of Google results now show AI Overviews. 79% of AI chatbot citations come from the top 10 organic results. If you rank well, AI engines cite you. If you don't, you're invisible in both channels.
You'll learn to optimise for traditional search and AI-generated answers. While other Kenyan marketers are still figuring out what GEO means, you'll already be implementing it.
Programme Structure
Live sessions combined with hands-on assignments. You build real skills on real websites.
Apply what you've learned with expert guidance. Land your first client or SEO role.
Fit check
Your Instructor
Your Instructor
Founder & Head of Search, OnMedia
Daniel built OnMedia's search practice from the ground up. He's the one ranking brands in Kenya on Google, not in theory, on live client sites.
This bootcamp is the exact methodology he uses with OnMedia clients, packaged into 14 weeks you can complete while working full-time.
What clients say about Daniel
"After 12 years in the SEO game, Daniel beats literally everyone else I've ever worked with. Skills, ideas, implementation and a sharp eye for tech that moves our business forward."
Barry A. P.
SEO Strategist
"Daniel's been a solid go-to guy for all things content strategy and delivery. His unique approach, utmost professionalism and attention to detail have never once let me down."
Luke Fitzgerald
Digital Marketing Consultant
These are real clients and colleagues. This is the level of expertise you're learning from.
Curriculum
Each module builds on the last. From foundations to the frontier.
Week 1
How Google crawls, indexes, and ranks. Set up your SEO toolkit and run your first site audit.
Week 2
Find what your audience actually searches for. Map keywords to pages based on intent, not volume.
Week 3
Title tags, meta descriptions, headings, internal linking. Make every page earn its rank.
Week 4
Site speed, crawlability, schema markup, Core Web Vitals. Fix what's holding your site back.
Week 5
Build a content calendar driven by search data. Create content that ranks and converts.
Week 6
Earn backlinks that move the needle. Outreach frameworks that work in the Kenyan market.
Week 7
Dominate local search. Optimise your GBP, build citations, and win the map pack.
Week 8
Optimise for AI Overviews and chatbot citations. Build dashboards that prove ROI.
Weeks 9-14
Portfolio review, career launch support, client outreach, group calls, and 1-on-1 sessions. This is where it gets real.
What you walk away with
Not homework. Not theory. Assets you can take to a client meeting tomorrow.
Investment
SEO retainers in Nairobi run KES 30,000-80,000/month. You're investing less than a single month's retainer to become the person who delivers them.
First 7 students only
Pay in full · Cohort 1
Cohort 1 is capped at 20 students. When it fills, enrolment closes.
FAQ
Fourteen weeks from now, you'll have the skill your competitors are still outsourcing.
Secure Your Spot