Twelve weeks, live with me. Real sites, real audits, real work you can show. Built for people doing this alongside a full-time job.
Kenya & Nigeria · 4 hrs a week
Your team was handed search tasks with no formal training, so they learn on client sites while clients pay for trial-and-error. Train them properly in one quarter.
You have been tasked with driving organic search with no budget for a full-time hire. Agency retainers cost 30k to 80k a month, and the knowledge leaves when the contract ends. This stays in-house.
You handle content, branding, or social well. Search is the one core channel you cannot quote on with confidence, and it's the one that compounds most over time.
Someone types a question. A model generates its own searches, reads the web, and answers without sending anyone to your site. The rules for being the source it quotes are not the rules most people learned. You can either understand how this works or keep guessing why traffic moved.
Master the core mechanisms behind AI model citations and engine retrieval.
Learn when prompts pull live web data vs relying on embedded parametric knowledge.
Uncover how a single prompt branches into hidden background searches behind the scenes.
Position your brand inside candidate sets before retrieval even takes place.
Structure pricing, terms, and specs so machines verify and cite your data effortlessy.
Format content using answer-first blocks and question headers engineered for machine extraction.
Track real brand mentions across Perplexity, ChatGPT, and Google AI Overviews.
Every outcome ends in a practical deliverable you can present to a client or employer.
Rank opportunities by business value and read a competitor's organic strategy from their site architecture.
Judge intent, content depth and missing information, then choose the first change worth making.
Crawl live sites, inspect indexation and separate high-impact blockers from harmless tool alerts.
Structure pages so AI systems can retrieve, verify and confidently cite the brand behind them.
Use Search Console and GA4 to explain what changed, why it changed and what it produced.
Scope the work, set a defensible price and explain your recommendation without hiding behind jargon.
Live weekly sessions with practical assignments on live websites. You'll complete real work that I personally review with detailed feedback.
Apply your skills with direct guidance. Three weeks dedicated to building your client-ready portfolio and pitch frameworks.
Every week builds sequentially on the last. Click through to view the weekly breakdown and exact deliverables.
Crawling, rendering, indexing and ranking, in that order, because every problem you will ever diagnose sits in one of those four stages. Set up your toolkit and run a first pass on a live site.
Find what people actually search for, then rank it by what it is worth to the business rather than by volume. Read a competitor's entire strategy from their site structure.
Map keywords to pages by intent. Decide what to create, what to optimise, and what to leave alone. Build the topic cluster that everything after this sits inside.
Judge whether any page serves its query, then say what to change and why. Entities, information gain, cannibalisation, and reading titles and metas as a diagnostic instrument rather than a writing task.
A cluster is not a cluster because you drew it. It is a cluster because the links exist. Anchor text, hub and spoke direction, click depth, and finding the orphan pages nothing points at.
Crawl budget, JavaScript rendering, canonicals, redirects and index bloat. Separate the problems worth fixing from the ones a tool flagged for no reason.
Core Web Vitals, schema as a machine-readable restatement of what a page already proves, and how to debug something when two tools disagree with each other.
Retrieval, query fan-out, the shortlist problem, first-party verification, entities and extractability. The full module, taught from evidence rather than from headlines.
Google Business Profile, local signals and the location page trap. Product and category structure for stores. Then Search Console and GA4 as diagnostic instruments rather than screenshot factories.
Three weeks applying all of it under my direct supervision. One-to-one sessions with me, group coaching, portfolio review, and the proposal and pricing frameworks you need to charge for this work.
SEO & AI Search Consultant · Co-founder, Search Safari
Connect on LinkedInI teach SEO the same way I practise it: start with the business question, inspect the evidence, then decide what is actually worth changing. My client work means dealing with live websites, messy analytics, technical blockers and the pressure to prove commercial value—not neat tutorial examples.
That is what comes into class. We use real Kenyan websites, real datasets and real audits. I explain the reasoning, you do the work, and I review your decisions directly. The goal is not to help you memorise a checklist. It is to help you make and defend a sound SEO recommendation to a client, manager or founder.
“After 12 years in the SEO game, Daniel beats literally everyone else I have ever worked with. Skills, ideas, implementation and a sharp eye for tech that moves our business forward.”
“Daniel has been a solid go-to guy for all things content strategy and delivery. His unique approach, utmost professionalism and attention to detail have never once let me down.”
Short excerpts from verified Google reviews. The wording has been trimmed for the page, never rewritten into a different claim.
“The lessons are highly interactive and hands-on. Daniel takes time to explain the reasoning behind things rather than giving quick answers. I now feel way more confident about approaching SEO systematically.”
“Every session was packed with practical examples, live walkthroughs, and insights from real projects. It helped me develop the confidence to think through SEO problems on my own.”
“Daniel simplifies complex concepts, explains things patiently, and uses real Kenyan websites to show how things work in practice. I now feel comfortable pitching clients and confident I can deliver measurable value.”
Work gets executed externally, but internal capability remains zero. Knowledge leaves when the contract ends.
High ongoing overhead. If the specialist leaves, you incur hiring and onboarding costs again.
Build internal search capability directly. You or your team master the frameworks to execute permanently.
Paid in full. Closes 15 September 2026, then standard pricing applies. Strictly by application.
One seat, paid in full. Strictly by application.
Two seats, KES 25,000 each. Ideal for team leaders bringing a colleague.
For marketing teams and agencies looking to train 3 or more members. Invoiced directly with custom invoicing support for corporate approval.
Get team quote via WhatsAppStrictly capped at 20 seats to maintain high 1-on-1 mentorship quality. Admission is by application.
Cohort starts 01 OCTOBER 2026. Strictly capped at 20 seats.
Apply for a seat