Search Growth Audit

Find the Google & AI Search gaps holding back your growth.

A human-led audit for businesses that want to understand where the real Search opportunity is before committing to ongoing work.

Our Search team analyses your website, Google Search demand, competitors, technical SEO, content, authority and visibility across AI Search. You leave with a prioritised roadmap showing what should happen next and why.

7 working days Google + AI Search Human-led analysis
Selected work Brands we have worked with
Foremen Shoes
Irri Hub
Eastnat
Admedia
Printly
Khalayi
Where this fits

Start with the level of Search help you actually need.

The Search Growth Audit sits between our free automated review and an ongoing SEO & AI Search Optimization engagement.

01 · FREE

Website Search Review

An automated first-pass review for businesses that want a quick indication of how their website currently performs.

02 · KES 29K

Search Growth Audit

A human-led investigation into the Search demand, competitive gaps and problems that deserve attention.

You are here
03 · ONGOING

SEO & AI Search Optimization

Ongoing strategy and execution for businesses where the audit confirms a strong enough Search opportunity.

Why this exists

Know whether Search is worth investing in before you spend more.

Most SEO audits stop at broken links, page speed, metadata and technical warnings. Those things matter, but they do not tell you whether there is enough commercial Search demand, where competitors are capturing it, or what should actually happen first.

01

Find missed demand

See the commercially relevant searches your business should be competing for and where your current visibility falls short.

02

Understand who is winning

See which competitors are capturing visibility, which pages are helping them do it and where the clearest openings exist.

03

Know what to do next

Every important finding is translated into a roadmap based on commercial impact, urgency and effort.

What we audit

Your visibility across Google and AI Search.

We look beyond rankings to understand how your business is discovered across traditional Search and AI-powered discovery.

Google Search

We assess whether your website has the technical, structural, content and authority foundations needed to compete for valuable searches.

  • Commercial keyword and Search demand opportunities
  • Current organic visibility and ranking gaps
  • Competitor pages, topics and visibility advantages
  • Technical SEO, crawlability and indexation
  • Site structure, internal linking and page architecture
  • Content gaps and missing high-value pages
  • Authority and backlink opportunities

AI Search

We assess how AI-powered Search systems understand your category, competitors and brand, and where recommendation opportunities may be missing.

  • Visibility across relevant AI-generated answers
  • Brand mentions and recommendation presence
  • Competitors appearing where your brand is absent
  • Entity clarity and brand understanding
  • Content and citation gaps affecting AI visibility
  • Opportunities across ChatGPT, Perplexity and Google AI experiences
What you leave with

Not a list of problems. A plan for what happens next.

The purpose of the audit is to give you enough clarity to decide whether Search deserves further investment, what should be prioritised and how the work should begin.

01

Search opportunity map

The highest-value demand, competitor and page opportunities identified during the audit.

02

Prioritised roadmap

Recommendations ranked by commercial impact, urgency and implementation effort.

03

Execution board

A working Google Sheet with priorities, actions and practical implementation notes.

04

Strategy session

A 45-minute working session to unpack the findings, answer questions and determine the right next step.

How it works

From uncertainty to a clear Search plan in seven working days.

01

Share the business context

Tell us what you sell, what matters commercially and which competitors you already know about.

Initial intake
02

We investigate the opportunity

Our Search team analyses the website, demand, competitors, technical setup, content and AI Search visibility.

Research + analysis
03

We build the roadmap

The important findings are translated into a prioritised execution plan.

Within 7 working days
04

We decide what happens next

Daniel walks you through the findings, answers questions and helps determine whether and how the Search opportunity should be pursued.

45-minute session
Daniel Ndege
Led by our Head of Search

Daniel Ndege leads the diagnosis, backed by the OnMedia Search team.

The team supports the technical SEO, competitive research, Search demand and AI Search analysis. Daniel leads the diagnosis, prioritisation and final strategy.

The goal is not to find the longest possible list of SEO problems. It is to work out whether there is a meaningful Search opportunity and what is most likely to move the business.

Connect with Daniel on LinkedIn
Client feedback

What people say after working with us.

Barry A. P.
Barry A. P. SEO Strategist

“Daniel helped us achieve a 90% increase in traffic in his very first month with us. And that's not the best part. We've seen an 80% revenue increase, in the first month. He takes an extremely complicated business like my agency and systemises everything with precision. He's my secret weapon.”

Lulu Oniang'o
Lulu Oniang'o

“Can I give 10 stars? Daniel delivers value! He understands SEO extremely well and has been able to explain to me in simple language our loop holes and the strategy we need to implement. I cannot recommend him enough. He's professional, delivers on time and most importantly results...give him all your monies!”

Start here

Understand the opportunity before committing to ongoing SEO.

The Search Growth Audit gives both your team and ours enough information to decide what should happen next.

Search Growth Audit

KES 29,000 One-time entry engagement

For businesses that want a proper human diagnosis of their Google and AI Search opportunity before deciding whether to invest in ongoing work.

Start your Search Growth Audit

Included

SEO visibility audit
AI Search visibility audit
Search demand mapping
Competitor visibility analysis
Technical SEO diagnostic
Content and page opportunities
Prioritised execution roadmap
45-minute strategy session

Start a 6-month OnMedia SEO & AI Search Optimization retainer within 30 days and the full KES 29,000 is credited toward month one.
Need to discuss the engagement first? [email protected]

Our commitments

You should know what happens after you pay.

07

7-day delivery

If your audit and execution roadmap are not delivered within seven working days of receiving your completed intake and required access, we refund the full fee and still complete the work.

CR

Full fee credit

Start a 6-month OnMedia SEO & AI Search Optimization retainer within 30 days and the full KES 29,000 is credited toward your first month.

∞

The work stays with you

Your findings, roadmap and execution board remain yours whether you continue with OnMedia or choose another route after the audit.

FAQ

Before you get started.

Is this meant to be a standalone SEO audit?

It can be used on its own, but it is primarily designed as the paid starting point for businesses considering ongoing SEO and AI Search Optimization work. The audit helps establish whether there is a meaningful opportunity and what should be prioritised before a longer engagement begins.

How is this different from the free Website Search Review?

The Website Search Review is an automated first pass. The Search Growth Audit is completed by our Search team and combines human SEO analysis, Search demand research, competitor intelligence, technical SEO, content opportunities and AI Search visibility. The result is a prioritised roadmap rather than an automated score.

Does the Search Growth Audit include AI Search?

Yes. We assess how your category, competitors and brand appear across relevant AI-powered Search experiences, where recommendation gaps exist and what may be limiting your visibility.

Is this only a technical SEO audit?

No. Technical SEO is one part of the engagement. We also analyse Search demand, competitors, pages, content opportunities, authority, organic visibility and AI Search visibility.

Who works on the Search Growth Audit?

The audit is completed by the OnMedia Search team and led by Daniel Ndege, our Head of Search. Daniel leads the diagnosis, prioritisation and final strategy session.

What happens if the audit shows Search is not a strong opportunity?

We will tell you. The purpose of the audit is to determine where the opportunity is and whether it is strong enough to justify further investment. We do not need every audit to become a retainer.

Can our internal team implement the roadmap?

Yes. The execution board is designed so developers, writers and internal marketing teams can work from it. You do not need to retain OnMedia to use the recommendations.

What happens during the strategy session?

We walk through the findings, explain the reasoning behind the priorities, answer your questions and decide what the most sensible next step is. If there is a strong fit for ongoing work, we can also discuss what an OnMedia engagement would look like.

Does our website platform matter?

No. We work across Shopify, WordPress, WooCommerce and custom websites. Platform-specific technical considerations are included in the diagnosis.

Is KES 29,000 suitable for every website?

The standard fee covers most single-site businesses. Large ecommerce websites, multi-location businesses, international websites or technically complex platforms may require a custom scope before work begins.

Before you invest more in Search, know where the opportunity is.

In seven working days, we will show you where your business is losing visibility across Google and AI Search, where the strongest opportunities are and what should happen next.

Start your Search Growth Audit