What is Entity Salience in SEO?
If you’ve been optimising for keywords and still can’t seem to rank, entity salience might be the concept that changes how you think about content entirely. It’s not about how many times a word appears on your page. It’s about whether your content convinces Google that a topic is genuinely what the page is about. […]
Foremen Shoes Appoints OnMedia as SEO & Google Ads Agency
Foremen Shoes, the premier Kenyan fashion brand built for men who want shoes worth keeping, has appointed OnMedia as its search growth partner to anchor its next phase of scaling through SEO services and search ads. To prepare for this aggressive expansion, our partnership began with a complete digital overhaul: rebuilding and migrating the Foremen […]
Influencer Marketing in Kenya For Founders Who Don’t Want to Waste Money
An influencer with 50,000 followers just quoted you KES 30,000 for one post. Your competitor paid a TikToker KES 15,000 last month and claims they got 50 orders. Another founder spent KES 100,000 on influencers and saw nothing. So what is the truth? Influencer marketing in Kenya works brilliantly for some businesses and is a […]
Affiliate Marketing in Kenya: How to Use It to Grow Your Business
Most of what you will read about affiliate marketing in Kenya is written for one person: the content creator who wants to earn commissions by promoting other people’s products. That is a valid goal. But it is not the only way to use affiliate marketing. If you are a founder with a product or service […]
Google Just Sent a Bot to Do Your Shopping. Is Your Website Ready?
Google quietly introduced a bot that doesn’t just read your website — it acts on it. Here’s what Google-Agent means for Kenyan businesses and whether your site is ready.
How Much Does SEO Cost in Kenya in 2026?
If you are a business owner in Kenya looking to rank higher on Google, you have probably asked around for quotes and ended up more confused than when you started. One agency quotes you KES 15,000 a month. Another insists you need KES 120,000. Both claim to offer “full SEO.” So why is the cost […]
7 Homepage SEO Tips to Rank Your Kenyan E-commerce Site (And Stop Overpaying for Ads)
Your business is moving KES 5M+ a month in revenue. You have operations spanning Nairobi and beyond, a logistics team packing and shipping orders daily, and suppliers calling about payments. The last thing you need is another “marketing expense.” Meta keeps hiking ad prices, and your WhatsApp broadcasts have probably made half your contacts mute […]
The Best E-commerce Platform for SEO in Kenya: Top 5 Options Ranked
If you’ve been researching how to sell online, you’ve probably come across our guide on e-commerce platforms for Kenyan entrepreneurs. You know your options from a local perspective, as well as the cost and technical requirements for each. But there’s one question that guide didn’t answer: Which platform will actually help my business get found […]
What Is E-commerce SEO? A Kenyan Store Owner’s Guide to Traffic and Sales
You built an online store. Products are listed. Payment is set up. But the visitors are not coming. That is the challenge many online businesses face, and exactly why E-commerce SEO exists. E-commerce SEO is the process of optimizing an online store so that its product pages, category pages, and supporting content appear higher than […]
Why SEO for E-commerce Is Essential for Online Stores in Kenya
If you run an e-commerce store, you’ve probably asked yourself at some point: Is SEO really worth it? Maybe you’ve boosted a few Instagram posts, run some ads, and seen sales come in. That’s usually enough to keep things moving in the beginning. But here’s the problem. When your ad budget runs out, the traffic […]