What is Entity Salience in SEO?

entity salience seo

If you’ve been optimising for keywords and still can’t seem to rank, entity salience might be the concept that changes how you think about content entirely. It’s not about how many times a word appears on your page. It’s about whether your content convinces Google that a topic is genuinely what the page is about. […]

Foremen Shoes Appoints OnMedia as SEO & Google Ads Agency

Foremen Shoes Appoints OnMedia as it's search digital agency

Foremen Shoes, the premier Kenyan fashion brand built for men who want shoes worth keeping, has appointed OnMedia as its search growth partner to anchor its next phase of scaling through SEO services and search ads. To prepare for this aggressive expansion, our partnership began with a complete digital overhaul: rebuilding and migrating the Foremen […]

Influencer Marketing in Kenya For Founders Who Don’t Want to Waste Money

An influencer with 50,000 followers just quoted you KES 30,000 for one post. Your competitor paid a TikToker KES 15,000 last month and claims they got 50 orders. Another founder spent KES 100,000 on influencers and saw nothing. So what is the truth? Influencer marketing in Kenya works brilliantly for some businesses and is a […]

Affiliate Marketing in Kenya: How to Use It to Grow Your Business

Most of what you will read about affiliate marketing in Kenya is written for one person: the content creator who wants to earn commissions by promoting other people’s products.  That is a valid goal. But it is not the only way to use affiliate marketing. If you are a founder with a product or service […]