The Search Blueprint

Find out exactly what is holding your ecommerce store back in search, then get a plan to fix it.

We spend a week dissecting how your products show up across Google and AI search. You walk away with a prioritised execution board built around the category pages, product searches, and buying-intent queries that bring revenue to ecommerce brands like yours.

7-day delivery guarantee Fee credited if you continue with us Ecommerce-only
The Search Blueprint Starting at
KES 29,000
  • Delivered in 7 working days
  • Execution board ready for your team
  • Recorded walkthrough plus strategy call
See what's included Your full fee is credited if you continue with us on execution.
Hired by ecommerce brands when ROI isn't optional Irri Hub Eastnat Admedia
The shift

Your customers are searching everywhere, and most ecommerce brands have no idea where they show up.

Ecommerce shoppers used to start on Google. Now they ask ChatGPT for recommendations, read AI-generated comparison lists, and scroll TikTok before buying. Most ecommerce brands cannot tell you whether their products appear in any of those places, or which competing stores are getting recommended instead.

The Search Blueprint maps your product and category visibility across Google and AI search, names exactly where you are losing shoppers to competing brands, and gives you a prioritised plan to fix it. If you continue with us on execution, the fee you pay now comes off your first month. You only pay for the strategy once.

How it works

Four steps, delivered in seven working days

You give us the basics, we do the deep work, and you walk away with a plan your team can act on.

01

You share the basics

Your ecommerce store URL, two or three competing brands you are aware of, and your highest-priority product categories.

2 minutes
02

We dissect your ecommerce store

We pull your product and category search data, audit your site architecture, run your competitors through our tools, and stress-test AI platforms with real shopping queries.

Behind the scenes
03

The execution board lands

Within 7 working days, you receive a collaborative Google Sheet with every finding written as a ready-to-go task, plus a recorded video walkthrough.

7 working days
04

You meet with Ndege

A working strategy session with our head of SEO. You bring questions, we walk through findings, and we agree which product categories to prioritise first.

After delivery
What you get

Nine deliverables, built from your actual ecommerce data

Everything below is built from your store, your competitors, and your market. No generic PDFs and no templated audits.

01 · Products

Product and category keyword map

The exact searches ecommerce shoppers use to find products like yours, mapped to the right category pages and product pages on your store. You can see where you are invisible to buyers who should already be finding you.

02 · Competitors

Competitor product visibility gaps

Every product and category search where competing ecommerce brands rank and you do not. These are the buying-intent queries where shoppers are choosing someone else right now.

03 · Technical

What is blocking your store

The technical issues stopping Google from ranking your product and category pages. Crawlability, site structure, page speed, schema markup, and indexation, explained in plain language.

04 · AI search

AI product visibility check

Using enterprise-grade AI search trackers and manual queries, we map how ChatGPT and Perplexity recommend products in your categories, and whether your store shows up in those recommendations.

05 · Content

Your highest-value missing page

The single highest-impact page your ecommerce store is missing. A buying guide, a category page, or a comparison page. Title, structure, target keywords, and intent, ready to hand to your content team.

06 · Strategy

What to fix first

A ranked action plan built from your store data and your product market. Fix this category first, then this page, then this technical issue. Built for your store, not pulled from a template.

07 · Video

Recorded walkthrough

A screen recording walking through every finding in your Blueprint. What it means for your ecommerce store, why it matters for revenue, and where to start.

08 · Live call

Live strategy session

You come with questions, we walk through findings with you, and together we agree which product categories and pages to prioritise for the biggest revenue impact.

09 · The output

A working Google Sheet your team can use

You get a detailed, collaborative Google Sheet built from your store. Every finding, every task, every recommendation, with priority, owner, and notes columns ready to fill in. Your developers, writers, and stakeholders work in it together, in real time.

Daniel Ndege, Head of SEO at OnMedia
Your strategist

You are working with Daniel Ndege, our head of SEO

You are not buying a tool that spits out a generic report. You are buying the thinking behind it. Daniel has spent years working out what actually changes revenue for ecommerce brands, past the vanity metrics and into the product visibility that gets shoppers buying.

On your strategy call, the goal is not to sell you a retainer. The goal is to give you clarity on your store's search position and a plain-language plan your team can execute, with or without us.

Daniel Ndege on LinkedIn
What people say

Founders and operators who have worked with Daniel

LinkedIn testimonial from Barry A. Page
LinkedIn testimonial from Daniel Smullen
Pricing

One Blueprint, priced by catalogue size

A flat fee for stores up to 300 products. For larger catalogues, we'll scope and quote based on your range.

The Search Blueprint

KES 29,000
One-time fee, fully credited if you continue with us For ecommerce stores up to 300 products

The full diagnostic, the execution board, the recorded walkthrough, and the live strategy session. Everything you need to see exactly where your store stands and what to fix first.

  • Dev-ready execution board
  • Product and category keyword mapping
  • Competitor product gap analysis
  • Full technical SEO audit
  • AI product visibility check
  • Recorded video walkthrough
  • 45-minute strategy call
Get the Search Blueprint

The Catalogue Blueprint

Custom
Scoped to your catalogue and category count For stores with more than 300 products

For ecommerce brands with larger catalogues across multiple categories. We scope the work to your range, expand the keyword and competitor coverage, and extend the strategy session.

  • Everything in the Search Blueprint
  • Category-level keyword mapping
  • Expanded competitor product tracking
  • Full site architecture review
  • Multi-category AI stress test
  • 60-minute strategy call
Request a quote

Not sure which fits your store? Send us your URL and we will point you in the right direction.

Our promises

Three guarantees, no small print

7

7-day delivery

If your execution board is not in your inbox within 7 working days of submitting your intake form, we refund the full fee and still deliver the complete audit at no charge.

Cr

Fee credit

If you move to an execution retainer with OnMedia within 30 days, your full Blueprint fee is credited to your first month. You only pay for the strategy once.

Yours to keep

Every deliverable is yours. The execution board, the video, the call recording. Whatever you decide to do next, the work stays with you and your team.

FAQ

Questions ecommerce founders ask before buying

I have seen free SEO audit tools online. How is this different?

Free audits are automated scans designed to make you feel like you need a retainer. We do not run a scan. We spend a week dissecting your product search data, category page performance, and AI product recommendations to find what tools miss. You get an actionable Google Sheet your team can work in together, not a generic PDF.

What if my team does not have time to execute this?

The execution board is built so developers and writers can pick it up immediately. If you would rather we handled execution, your full Blueprint fee comes off month one of any retainer. You are not paying for the strategy twice.

When does the strategy call happen?

After you have received the execution board and the recorded walkthrough. We want you to have time to review the findings first, so you come to the call with real questions about your product categories and pages. We schedule it once delivery is complete.

How do I know which tier is right for my ecommerce store?

It comes down to catalogue size. Stores with up to 300 products fit the Search Blueprint at the flat KES 29,000 fee. Brands with larger catalogues across multiple categories need the Catalogue Blueprint, which we scope and quote based on your range.

What do I need to give you to start?

Your ecommerce store URL, two or three competing brands you know about, and your highest-priority product categories. About two minutes of your time.

My store is on Shopify or WooCommerce or custom. Does that matter?

We work across every ecommerce platform. The Blueprint covers platform-specific technical issues, whether that is Shopify's URL structure, WooCommerce's plugin bloat, or custom-build indexation problems. The deliverables are tailored to your stack.

Shoppers are searching for your products right now. Let's make sure they find your store.

Seven working days, a manual diagnostic across Google and AI search, and an execution board ready for your team. If we do not deliver on time, you get your money back.

Get your Blueprint