Reach the people who don't know they need you yet.
Facebook and Instagram put you in front of customers before they start searching. We build the campaigns, write the creative, and make sure the spend turns into sales rather than likes.
Most Facebook ads in Kenya fail for the same reason. The targeting gets all the attention and the creative gets none. A boosted post, a product photo with a price on it, and a hope that Meta finds the right people. It runs for two weeks, spends the budget, and nobody can point to a sale.
Meta’s targeting is largely automated now. The algorithm finds your buyers if you give it something worth showing them. That makes creative the real variable, and it fatigues faster than most businesses expect, which is why campaigns that worked in month one quietly stop working in month three.
So we build around creative. Multiple angles tested properly, results tracked per ad, and new concepts in before the old ones burn out. You see what each ad cost you and what it brought back, every month.
Facebook and Instagram work when someone owns the account properly. Here’s what that looks like.
We test multiple angles, formats, and hooks rather than running one ad and hoping. The winners get more budget, the weak ones get cut early.
Pixel and Conversions API set up correctly, so Meta can still optimise and you can still see what actually drove the sale.
Rising frequency and falling results are the warning signs. We watch them weekly and refresh creative before performance drops off.
Spend, cost per result, and revenue. Not reach and engagement figures that look impressive and mean nothing for your business.
Tell us what you sell and who you’re trying to reach. We’ll tell you honestly whether Facebook ads are the right fit, and what it would take to make them profitable.
We’re here to help with all your questions and answers in one place. Can’t find what you’re looking for? Reach out to our support team directly.
You set the daily or lifetime budget and pay for impressions, so what matters is what those impressions cost you per sale rather than the headline spend. That varies a lot by industry and by how good the creative is, which is usually the bigger factor. Our management fee sits on top of ad spend and depends on account size, so we quote it once we’ve seen what you need.
Meta has no official minimum beyond a small daily floor, but there’s a practical one. Too little spend and the campaign never exits the learning phase, so it keeps guessing instead of optimising. You end up paying for the learning and stopping before it pays back. Tell us the number you’re comfortable with and we’ll say honestly whether it’s enough to compete in your category.
We handle it. Creative is the main driver of results on Meta, so it isn’t something to hand off separately. We write the copy and build the ad assets, working from your product photos, footage, and brand. If you have a strong in-house team producing content already, we’ll work with what they make and tell you what’s converting so they can produce more of it.
Usually creative fatigue. The same people have seen the same ad too many times, so frequency climbs, costs rise, and results fall even though nothing in the setup changed. It’s the most common reason a campaign that worked well in month one is losing money by month three. The fix is a steady pipeline of new creative rather than restarting the campaign, which is why we track frequency weekly.
They catch people at different points. Google reaches someone already searching for what you sell, so intent is high and the sale is closer. Facebook and Instagram reach people before they’re looking, which is how you create demand rather than just capture it. If people already search for your product, start with Google. If you need to build awareness first, or you sell something visual, start here. Most businesses that scale end up running both.
