14 weeks. Live sessions. Real websites. Walk out with a portfolio, a strategy, and the one skill your competitors are still outsourcing.
Secure your spotBuilt for working marketers.
Who this is for
You run brand, content, and social. But SEO is still "someone else's job." You want to own the channel that compounds.
You're pitching content work at KES 15K a pop. With search skills, you pitch retainers at KES 40K+ and build recurring revenue.
You've been handed SEO tasks with zero training. You need the foundations and the confidence to run audits and strategies solo.
The problem
Google is showing AI answers above organic results. Your traffic is getting eaten by machines that summarise your content without linking to it. The marketers who learn to optimise for both traditional search and generative engines will own the next decade. Everyone else will wonder where their traffic went.
What you'll learn
Every module ends with something you can show a client or employer. Not a quiz score. A deliverable.
Find what your audience is actually searching for. Build content strategies around demand, not guesswork.
Fix the issues killing your rankings. Structure pages so search engines and humans both get what they need.
Build authority with outreach frameworks built for how business actually works in East Africa.
Show up when people ask ChatGPT, Perplexity, and Google AI Overviews for recommendations. The frontier most marketers are ignoring.
Use GA4, Search Console, and SEO tools to show exactly what moved and why.
Leave with a portfolio, a proposal template, and the confidence to charge for what you can now deliver.
The unfair advantage
40% of Google results now show AI Overviews. 79% of AI chatbot citations come from the top 10 organic results. If you rank well, AI engines cite you. If you don't, you're invisible in both channels.
You'll learn to optimise for traditional search and AI-generated answers. While other Kenyan marketers are still figuring out what GEO means, you'll already be implementing it.
Programme structure
Live sessions combined with hands-on assignments. You build real skills on real websites.
Apply what you've learned with expert guidance. Land your first client or SEO role.
Fit check
Your instructor
Founder, OnMedia • Co-founder, Search Safari
Connect on LinkedInDaniel built OnMedia's search practice from the ground up. He's the one ranking brands in Kenya on Google. Not in theory. On live sites. He is also the co-founder of Search Safari, the first dedicated community of SEOs in Kenya.
This bootcamp is the exact methodology he uses with OnMedia's Builders, packaged into 14 weeks you can complete while working full-time.
What people say about Daniel
"After 12 years in the SEO game, Daniel beats literally everyone else I've ever worked with. Skills, ideas, implementation and a sharp eye for tech that moves our business forward."
Barry A. P.
SEO strategist
"Daniel's been a solid go-to guy for all things content strategy and delivery. His unique approach, utmost professionalism and attention to detail have never once let me down."
Luke Fitzgerald
Digital marketing consultant
Curriculum
Click any module to see what's inside. Each one builds on the last.
What you walk away with
Not homework. Not theory. Assets you can take to a client meeting tomorrow.
Investment
SEO retainers in Nairobi run KES 30,000–80,000/month. You're investing less than a single month's retainer to become the person who delivers them.
Pay in full · 1 Seat
Bring a colleague · 2 Seats (KES 13,999/each)
Cohort 1 is capped at 20 students. When it fills, enrolment closes.
FAQ
